Attentive is a marketing platform for SMS and email with AI features. According to the vendor, besides SMS and email it covers RCS for Business, push notifications, AI tools for messages and customer journeys, a feature for identifying website visitors, and more than a hundred integrations. It is aimed at brands and retailers that contact customers on mobile with their consent. Attentive is delivered as software as a service (SaaS).
Attentive Mobile Inc. is a US company based in Hoboken, New Jersey, and is subject to US jurisdiction, including the CLOUD Act. In its published data processing agreement the customer acts as controller and Attentive as processor, with standard contractual clauses and the EU-US Data Privacy Framework as transfer mechanisms. The agreement states that GDPR personal data may be processed outside Europe, using several AWS regions that are not named. The vendor does not name a separate EU storage option. There is no self-hosted edition.