EU Sovereignty Score
EU sovereignMarketingHeadquarters: CH

Badger: sovereignty score and 8 European alternatives

Badger is a digital loyalty programme for local cafés, restaurants and shops. Customers collect points through an app or an Apple or Google Wallet card, and the business scans their code at the till. The business sets its own rewards and thresholds. Badger notifies customers when a reward is close, requests Google reviews for the business and shows return visits and average spend in a dashboard. A native integration with the Lightspeed till system is available. Badger is delivered as SaaS and as an app.

Badger Service SA has its registered office in Jouxtens-Mézery (Vaud), Switzerland. Its privacy policy names Google Cloud Platform for hosting and states that data is kept mainly in Switzerland and the EEA, notably Frankfurt. Some data reaches the United States, for example through Google Analytics for Firebase, Intercom and the app stores, under the Swiss-US Data Privacy Framework or standard contractual clauses. Switzerland is not an EU member but an EFTA country with an EU adequacy decision. So this is a Swiss company with a US cloud provider as hosting partner.

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Sovereignty score
59 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in Switzerland: Swiss law, recognised by the EU as adequate
  • Data residency SOV-350
    Hosting inside and outside Europe (CH, EU, US)
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-645
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 14, 2026
Headquarters
CH (EU)Verified by hand
Sovereignty model
Vendor-hosted (EU)Verified by hand
Data hosting
CH, EU, USVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
Marketing
Type
Product
Website
badgercards.ch ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Badger

The European alternatives to Badger come from our knowledge base of over 9,200 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

111 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Badger

Badger is headquartered in Switzerland and falls under Swiss law, including the revised Swiss data protection act. Switzerland is not an EU member, but the European Commission recognises its level of data protection as adequate. Its Swiss headquarters does not by itself bring it under US legislation such as the CLOUD Act.

Badger hosts data in CH, EU, US. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Badger is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Badger together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Badger?

It depends on your use case. Strong EU alternatives to Badger include AccuRanker, Actito and Acumbamail. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Badger?

Our list of EU alternatives to Badger is mostly commercial options. Browse the category on the map for open-source choices.

Is Badger GDPR-compliant and where is the data hosted?

Badger is headquartered in CH (EFTA) and hosts data in CH, EU, US. That makes Badger an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 14, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

In the changelog

Earlier changes to this page, as listed in the public changelog.

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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8 European alternatives to Badger — GDPR-compliant & EU-hosted · EU Sovereignty Score