Clickatell offers a chat commerce platform that lets businesses connect with customers and transact over messaging. Channels include SMS, WhatsApp through the WhatsApp Business API, Apple Messages, web chat and USSD quick codes. Capabilities include broadcast campaigns from a web interface or via APIs, a drag-and-drop automation editor, AI chatbots, a shared inbox for human agents (Chat Desk) and in-chat payments (Chat2Pay). It is delivered as a cloud platform with a web interface, APIs and integrations.
Clickatell was founded in Cape Town in 2000. In 2006 it moved its corporate headquarters to the United States after merging with MultiMode, Inc., and became a US corporation in 2007; third-party profiles list Redwood City, California. It is privately held, with investors including Sequoia Capital. As a US company it is subject to US law, including the CLOUD Act. Where Clickatell hosts customer data is not documented in the sources consulted. European organisations should therefore have hosting regions and transfer safeguards confirmed in contract.