CouponPlus is a cloud-based marketing platform from CouponPlus AG in Zurich for creating and distributing digital coupons. Retailers and service providers build branded coupons in a web back end, publish them on a central coupon landing page and measure which channels perform. Further modules cover competitions, seasonal specials and a voucher shop on its own subdomain that sells value or gift vouchers as PDF files or smartphone wallet passes. The vendor also runs the consumer platform Deal.ch for coupon campaigns and offers a newsletter designer with drag-and-drop editing and contact groups.
CouponPlus AG is headquartered in Zurich, Switzerland, an EFTA country with an EU adequacy decision, and no parent company is named. According to the vendor the platform is developed and operated in Switzerland, and its privacy statement says all data is stored on servers in Switzerland and refers to both the Swiss Data Protection Act and the GDPR. Customer lists and campaign data therefore remain under Swiss law, which matters for European organisations that want to keep marketing data out of clouds run by US providers.