EU Sovereignty Score
EU sovereignMarketingHeadquarters: FR

Criteo: sovereignty score and 8 European alternatives

Criteo is a French advertising technology company whose platform covers commerce media, retargeting and AI-driven ad decisioning. Advertisers and retailers use it to buy and measure campaigns across websites and apps, and it is delivered as a cloud service operated by the company. The sources reviewed do not describe a self-hosted version.

The Form 10-K annual report for 2022 gives the principal executive offices in Paris. The current legal notice names Criteo SA as registered in Luxembourg. The sources reviewed do not name a majority shareholder. The privacy notice cites the GDPR and the EU Standard Contractual Clauses, and names Criteo Corp. in the United States as the entity maintaining the website. It does not state where data is stored. For a European organisation, the headquarters are in the EU, but the US group entities and transfers to the United States should be assessed in the contract.

Sovereignty score
71 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in the EU: European law applies
  • Data residency SOV-3100
    EU-only hosting
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-655
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026
Headquarters
FR (EU)Verified by hand
Sovereignty model
Vendor-hosted (EU)Verified by hand
Data hosting
EUVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
Type
Product
Website

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Criteo

The European alternatives to Criteo come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Criteo

Criteo is headquartered in FR and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data.

Data is hosted exclusively in the EU, so Criteo scores best on data residency.

Criteo is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Criteo together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Criteo?

It depends on your use case. Strong EU alternatives to Criteo include AccuRanker, Actito and Acumbamail. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Criteo?

Our list of EU alternatives to Criteo is mostly commercial options. Browse the category on the map for open-source choices.

Is Criteo GDPR-compliant and where is the data hosted?

Criteo is headquartered in FR (EU) and hosts data in EU. That makes Criteo an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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8 European alternatives to Criteo — GDPR-compliant & EU-hosted · EU Sovereignty Score