Demandbase is a B2B platform for go-to-market teams that brings marketing, advertising and sales intelligence together around target accounts. It helps identify target accounts, run coordinated programmes and measure pipeline impact, shows which accounts are active and who is involved in the buying group, and connects account, buying-group and engagement data. The platform is delivered as an online service, and the website lists ISO/IEC 27001 and SOC 2 certifications.
Demandbase, Inc. is based in San Francisco, California (US). The privacy policy names no fixed storage locations and states that personal information may be transferred, stored or processed outside your jurisdiction, including in the United States. For transfers from the EEA, Switzerland and the UK it refers to mechanisms such as standard contractual clauses, and it names a data protection officer and an EU representative. For European organisations this means processing in the US and exposure to US legislation such as the CLOUD Act should be assumed as the starting point.