Embrace is a user-focused observability platform for mobile and web apps, built on OpenTelemetry. For mobile it automatically captures crashes, ANRs, network issues and performance metrics. For web it covers exceptions with error grouping, Core Web Vitals, user journeys, and synthetic monitoring. SDKs are available for Android, iOS, web, React Native, Unity and Flutter, and data can be sent to destinations such as Grafana. Embrace is delivered as an SDK in the app plus a hosted platform.
Embrace is a US company, Embrace Mobile, Inc. Its website reports that Palo Alto Networks, also a US company, has completed the acquisition of Embrace, so US jurisdiction, including the CLOUD Act, applies. When creating an app you choose a data location, either the United States or the European Union, and the choice cannot be changed later. Customer data is stored in the selected region, while account and billing information is hosted in the US and replicated to that region. Embrace relies on Amazon Web Services. It is a commercial platform, not open source.