Eppo is an experimentation platform that now operates as Datadog Experiments. It combines A/B testing with feature flagging, covering feature gates, controlled rollouts, kill switches and dynamic configuration. Its statistics engine supports sequential, fixed-sample and Bayesian methods, and the platform also offers contextual bandits and the testing of AI models against business metrics. The architecture is warehouse-native: analysis runs on data that stays in the customer's own data warehouse, with integrations for Snowflake, BigQuery, Redshift, Databricks and dbt.
Datadog acquired Eppo in May 2025. Datadog is a US company headquartered in New York City, so the product falls under US jurisdiction, including the CLOUD Act. Eppo is proprietary software and no self-hosted edition is described. Because the experiment analysis runs in your own warehouse, the location of that warehouse largely determines where analytical data resides. The website does not say where the vendor's own control layer is hosted. European organisations looking for a non-US provider should treat this as a US-controlled service.