EZ Texting is a text messaging platform for businesses. It supports bulk and MMS messages, two-way texting, automated workflows and an SMS API that lets organisations send and receive messages from their own software. The service is delivered through a web application and developer interfaces rather than as software installed on customer systems. The website also lists RCS messaging, AI-assisted replies, text-to-pay and text-to-give features.
The company behind the product is CallFire, Inc., a US company, and its privacy policy lists a San Francisco contact address. The policy does not state where customer data is stored or hosted, and it contains no GDPR or data processing addendum, so a European organisation would need to rely on its own contract terms and transfer assessment. As a US provider, the company is subject to US legal process such as the CLOUD Act, which is relevant for contact data sent through the platform.