EU Sovereignty Score
EU sovereignCRMHeadquarters: CH

goTom: sovereignty score and 8 European alternatives

goTom is software for advertising sales from goTom AG in Zurich, Switzerland, aimed at publishers, sales houses and commerce media networks. It combines a CRM built for the relationship between advertisers, agencies and publishers, an order management system for campaign bookings, pricing, inventory coordination and billing, and an AdCP sales agent. It manages leads, contacts, pipelines and commission calculations, and connects to ad servers, ERP and CRM systems through APIs. It is delivered as a cloud service.

The company describes itself as self-funded and independent, based in Zurich. According to its privacy policy, the software is hosted on DigitalOcean, with backups several times a day to Amazon Web Services and Exoscale (Akenes SA). The FAQ says data is stored exclusively in Germany and Switzerland, but no regions are named for these providers. DigitalOcean and Amazon are US companies, so the US CLOUD Act can in principle apply even to data in European data centres. Switzerland is an EFTA country with an EU adequacy decision. Ask which regions host data and backups.

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Sovereignty score
69 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in Switzerland: Swiss law, recognised by the EU as adequate
  • Data residency SOV-390
    Hosting in the EU and Switzerland
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-655
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 14, 2026
Headquarters
CH (EU)Verified by hand
Sovereignty model
Vendor-hosted (EU)Verified by hand
Data hosting
EU, CHVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
CRM
Type
Product
Website
gotom.io ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to goTom

The European alternatives to goTom come from our knowledge base of over 9,200 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

83 European CRM vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with goTom

goTom is headquartered in Switzerland and falls under Swiss law, including the revised Swiss data protection act. Switzerland is not an EU member, but the European Commission recognises its level of data protection as adequate. Its Swiss headquarters does not by itself bring it under US legislation such as the CLOUD Act.

goTom hosts data in the EU and in Switzerland. Switzerland is covered by a European Commission adequacy decision, so personal data can go there without extra safeguards. If you require strictly EU hosting, check the data processing agreement for which data is stored in Switzerland.

goTom is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs goTom together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to goTom?

It depends on your use case. Strong EU alternatives to goTom include ADITO, Arilla and Atomic CRM. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to goTom?

Yes. Open-source EU alternatives to goTom include Atomic CRM and Axelor CRM. These keep your data fully under your own control and let you self-host if you want to.

Is goTom GDPR-compliant and where is the data hosted?

goTom is headquartered in CH (EFTA) and hosts data in EU, CH. That makes goTom an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 14, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

In the changelog

Earlier changes to this page, as listed in the public changelog.

Digital sovereignty in CRM

CRM: Customer relationship management — sales pipelines, contact management. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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8 European alternatives to goTom — GDPR-compliant & EU-hosted · EU Sovereignty Score