ADITO xRM is a CRM platform from ADITO Software GmbH, aimed at medium-sized and large organisations. It covers contact management, sales, marketing, service, collaboration and supplier relationship management, with functions such as marketing automation, lead and opportunity management, field sales and knowledge management. The vendor also lists AI support, interfaces to third-party systems and customisation. Industry-specific solutions exist for sectors such as mechanical engineering, construction, retail, logistics, energy providers, municipalities and healthcare. ADITO can run in the ADITO cloud or as an appliance in the customer's own infrastructure.
ADITO describes itself as a German CRM provider. According to its security page, it develops and hosts its software in Germany, stores data on servers in Germany and uses Hetzner for its cloud infrastructure; its own AI is also hosted in Germany. The company states that it holds ISO/IEC 27001:2022 and ISO 9001:2015 certification. The product is proprietary, and the pages consulted mention no foreign parent company.