CAS CRM is the CRM offering of CAS Software AG, marketed as CAS genesisWorld. It combines central customer data, workflow automation, assistants and data analysis for sales, marketing and service, and it also manages projects. CAS positions it for medium-sized businesses and the SME sector, with industry-specific solutions for areas such as banking and insurance, manufacturing and retail. The software integrates into existing IT landscapes and offers mobile access. It can run on-premises in the customer's own IT infrastructure or in the cloud, as public or private hosting.
CAS Software AG is a German company; its address is CAS-Weg 1-5 in Karlsruhe, Germany. According to the vendor, the cloud option runs in a certified data centre in Germany. The on-premises option lets an organisation keep data entirely within its own infrastructure. The product is proprietary, and the pages consulted name no foreign parent company.