Non-EU vendorSMS APIsHeadquarters: US

Gupshup: sovereignty score and 8 European alternatives

Gupshup is a conversational messaging platform for businesses. Its Conversation Cloud product is used for customer messaging, marketing and support automation across channels that include SMS, WhatsApp and RCS, and developer APIs connect these conversations to an organisation's own applications. The company presents the platform as a cloud product and points developers to its documentation.

The contracting entity named in its privacy policy is Gupshup Inc, a US company, and the company states that it has offices and facilities in India and the USA. The privacy policy says the website is hosted in the United States, Europe and Asia, but it names no specific data centres and does not clearly commit to GDPR for customer data. Because the entity is US-based, US legal process may apply to data it controls, and its operations in India add a second jurisdiction. European organisations should settle in the contract which region processes their message data.

See the 8 European alternatives ↓Assess your stack with Gupshup pre-selected

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Sovereignty score

27 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-210
Headquartered in the US: CLOUD Act and FISA 702
Data residency SOV-350
Hosting inside and outside Europe (US, EU, OTHER)
Cryptographic key sovereignty SOV-320
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-615
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026

Headquarters	US (US)Verified by hand
EU adequacy decision	Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	US, EU, OTHERVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	NoVendor-stated
Category	SMS APIs
Type	Product
Website	gupshup.ai ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Gupshup

The European alternatives to Gupshup come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

33 European SMS APIs vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Gupshup

Gupshup is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

Gupshup hosts data in US, EU, OTHER. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Gupshup is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Gupshup together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Gupshup?

It depends on your use case. Strong EU alternatives to Gupshup include 46elks, Agile Telecom and AnyMessage. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Gupshup?

Our list of EU alternatives to Gupshup is mostly commercial options. Browse the category on the map for open-source choices.

Is Gupshup GDPR-compliant and where is the data hosted?

Gupshup is headquartered in US and hosts data in US, EU, OTHER. Its GDPR compliance is limited or unclear. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in SMS APIs

SMS APIs: API services for sending SMS messages to customers. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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