Infobip is a cloud communications platform for businesses that need to reach and serve customers across many channels. It offers APIs and ready-made modules for SMS, MMS, voice, email, RCS, WhatsApp, Viber, live chat and other messaging channels, together with customer authentication, number validation and conversational and contact-centre solutions. It is delivered as a hosted service that organisations use through a web portal and programmable APIs.
Infobip was founded in Croatia and is headquartered in London, in the United Kingdom, which is not an EU member state. The platform is proprietary and not open source. In 2023 the company announced a separate, region-locked EU data centre that customers can request, introduced to help them meet EU data-transfer rules following the Schrems II ruling. For a European organisation this means that the hosting region and the contracting entity should be checked explicitly, because the EU data centre is not a given but is made available on request.