Infobip is a cloud communications platform for customer engagement. It offers messaging channel APIs for SMS, MMS, RCS, email, voice, WhatsApp Business, Viber, Telegram, Messenger and Apple Messages for Business, CPaaS developer APIs, automated customer authentication with multistep failover, and network APIs. It also provides prebuilt conversational modules for sectors such as finance, healthcare and retail. The services are delivered as a cloud platform and are used through APIs or a web interface.
Infobip was founded in 2006 in Croatia and is now headquartered in London, United Kingdom, which is outside the EU. In 2020 it received a major investment from the private equity firm One Equity Partners; no parent company is named. Since April 2023 the vendor has offered a separate region-locked EU data centre, so customers can keep data in the EU. It restricts access to personal data to the EU and countries with an EU adequacy decision, and provides customer support from inside the EU. The software is proprietary and not open source.