Instapage is a platform for building and optimising landing pages for digital marketing. It offers a visual page editor with templates, forms and pop-ups, A/B testing and experiments, personalisation of content for different audiences, a mapping between ad campaigns and pages, analytics such as heatmaps and conversions, and integrations with CRM and email systems, among others. The service is delivered as SaaS.
Instapage is provided by Instapage, Inc. in Brookline, Massachusetts (US). Its privacy notice states that the service cannot operate without transfers of personal data to the United States. The provider is therefore subject to US law, including the CLOUD Act. The US entities are self-certified under the EU-US Data Privacy Framework, and for other transfers Instapage uses standard contractual clauses and a data processing addendum. The exact hosting locations are not stated. There is no open-source version or self-hosting option. European organisations should account for the transfer of visitor and lead data to the US.