Strategy, known until 2025 as MicroStrategy, develops business intelligence software that analyses data from sources such as data warehouses, spreadsheets and Hadoop to support business decisions. Its analytics platform applies BI and predictive analytics, and the company has also offered mobile analytics apps and a separate product for digital credentials and access control. The software is offered as a cloud service, introduced in 2011, and runs on Windows and Linux.
Strategy is a US company headquartered in Tysons Corner, Virginia, and its software is proprietary. It adopted the Strategy name in 2025 and became Strategy Inc legally in August 2025. Since 2020 it has also held bitcoin as a treasury reserve asset, separate from the software business. Where customer data is hosted depends on the deployment model chosen, so European organisations should confirm hosting locations with the vendor. As a US provider, Strategy is subject to the US CLOUD Act, which lets US authorities compel production of data a provider controls, including data stored outside the US.