Moz Pro is an SEO platform for marketers and agencies. It offers keyword research, link analysis, site audits and tracking of search-engine rankings, and is delivered as software as a service through the browser. Moz was founded in Seattle in 2004 and was called SEOmoz until 2013.
Moz, Inc. is based in Seattle (US). In June 2021 it was acquired by iContact, a subsidiary of J2 Global, which has since been renamed Ziff Davis and is also American. Owner and company therefore sit in the same jurisdiction, so US law such as the CLOUD Act can apply to data that Moz processes. No hosting location for customer data and no GDPR or data processing agreement terms are specified. For a European organisation the data is mostly business information such as domain names, keywords and staff account details. Check the data processing agreement and transfer arrangements before adopting the platform.