Outbrain is a native advertising and content recommendation platform that runs on publishers' websites and across the open internet. Advertisers use it for performance campaigns, including through Outbrain Direct Response, with contextual targeting, bid automation and reporting. It is delivered as a SaaS platform. Since the acquisition of Teads in 2025, Outbrain operates as part of Teads; the parent company Teads Holding Co. was formerly named Outbrain Inc.
Teads Holding Co. is a Delaware corporation with its main office in New York, United States, and is subject to US law, including the CLOUD Act. According to the privacy policy, the physical infrastructure is in the United States, the Netherlands and Singapore, supplemented by major cloud providers. For Europe, Outbrain UK Limited in London is the data controller; transfers rely on standard contractual clauses or the Data Privacy Framework, and a data protection officer is named. European publishers and advertisers should decide which data passes through the platform and on what legal basis.