Pickcel is digital signage software that turns TVs and displays into communication screens. Customers can run it as a cloud platform, on their own servers or in a hybrid setup, and the website lists single sign-on and role-based access as security features. The company says its cloud service runs on Amazon Web Services and cites SOC 2 and ISO 27001 certifications. Where data is stored depends on the chosen setup.
Pickcel is operated by LaneSquare Technology Pvt Ltd, an Indian company, and the contact page lists offices in Bangalore, India and New York. The cloud environment is hosted on AWS, but the vendor's public pages name neither an AWS region nor a country where customer data is stored, and no European data centre is named. The company states that it is GDPR compliant and links to a Data Processing Addendum. A European organisation should therefore clarify where cloud data is stored, whether the on-premises deployment keeps data within its own infrastructure, and the terms of the addendum.