Play is the streaming service and television brand of Play Media, known until October 2025 as GoPlay. In that month Play Media gave its main channel Play4 and the GoPlay platform the single new name Play, as part of a wider rebranding of its channels. The platform offers on-demand programmes from the Play channels, which are broadcast on television in Flanders. It is reachable at play.tv, and the sister channels received new names in the same campaign.
Play Media NV is a Belgian company. In December 2025 Telenet Group NV increased the capital of Play Media to strengthen the company's financial structure. Because the operator is based in Belgium, the service is run from within the European Union. Organisations considering it can consult the privacy notice on play.tv for details on how data is processed and stored.