ProductPlan is product management software that combines visual roadmapping with AI-supported customer and market research. Product teams build timeline roadmaps with views for leadership, engineering and external stakeholders and share them through secure links. Prioritisation uses customisable scoring frameworks, Jira and Azure DevOps integrations keep work items in sync, and a portfolio view spans several products. Product Intelligence adds AI-moderated research surveys. ProductPlan is delivered as a web-based service under a SaaS agreement.
ProductPlan is a US company; its about page lists Denver, Colorado, and says it is backed by Bow River Capital, whose Software Growth Equity Fund acquired it in 2025. According to its security page, the application runs on Amazon Web Services in the US-East-1 region (N. Virginia); no EU hosting option is mentioned. ProductPlan is proprietary software. For a European organisation, roadmap and research data is therefore held in the United States, which calls for a transfer assessment and a data processing agreement.