rapidmail is a German newsletter software for designing and sending newsletters. Its features include a drag-and-drop editor with more than 250 templates, sending of newsletters and transactional email via SMTP, reporting on opens, clicks and unsubscribes, contact management with import, segmentation and tags, sign-up forms, email automation, and integrations with Shopware and WooCommerce plus an API. rapidmail is delivered as a cloud service.
The service is offered by Positive Group Deutschland GmbH in Freiburg im Breisgau. Positive Group, a French company based in Hem, lists rapidmail in its product ecosystem. rapidmail states that all its servers are in Germany, and its privacy policy says newsletter data is stored on its own servers in Germany with no transfer to third countries. The company website itself uses services from providers such as Google, HubSpot and Mixpanel, which can involve data going to the US. rapidmail is not open source. For a European organisation, the German storage of newsletter data is the key point.