Ryte is a platform for website quality and search engine optimisation. It analyses websites for technical SEO, performance, accessibility and content quality, and helps teams prioritise fixes. The product is delivered as an online service, accessed through a web browser.
Ryte GmbH is headquartered in Munich, Germany. In 2024 it was acquired by Semrush, a US company, and Semrush has since become part of Adobe, also a US company. Because the controlling owners are US-based, US legal process, including the CLOUD Act, may apply to data the group controls. The Ryte website does not state where customer data is hosted. A European organisation should therefore check hosting locations and data-processing terms before using the platform, and should not assume that a German registered office settles the question.