Sellva is a software platform for the commercial teams of FMCG brand suppliers, made by smartNsales AG in Lucerne. It brings accounts, agreements, activations, tasks and trade investment into one workspace, combines internal figures with market signals and generates management reports automatically. A built-in AI assistant helps prepare meetings and set priorities. Sellva is delivered as a cloud application used through the browser.
The company is based in Switzerland, and its website names no foreign parent company. According to the vendor, customer data and the production database are stored in Zurich. For AI features, limited and necessary context may be processed by approved technology providers; the vendor states that customer data is not used to train third-party foundation models. Sellva refers to the GDPR and the Swiss data protection act and offers a data processing agreement; a Trust Center is available on request. Switzerland is not an EU member but is an EFTA country with an EU adequacy decision for data protection.