EU Sovereignty Score
Non-EU vendorMarketingHeadquarters: US

Semrush: sovereignty score and 8 European alternatives

Semrush is a platform for search engine optimisation, content marketing and competitive market research. It offers tools for keyword and website analysis, rank tracking, advertising research and brand visibility in search results and AI-generated answers. The service is delivered as an online platform.

Semrush Inc. is based in Boston, Massachusetts, and is now part of Adobe Inc., a US company. Its privacy policy states that personal data may be transferred to Semrush Inc. in the United States and to service providers there, and it names a Czech affiliate, SEMrush CZ s.r.o., as a responsible entity for EEA requests. The policy does not state where customer data is hosted. Because both the headquarters and the parent are in the United States, US legal process, including the CLOUD Act, may apply. A European organisation should weigh this against the data it uploads to the service.

See the 8 European alternatives ↓Assess your stack with Semrush pre-selected
MastodonLinkedInBlueskyXEmail
Sovereignty score
17 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-210
    Headquartered in the US: CLOUD Act and FISA 702
  • Data residency SOV-30
    No hosting in Europe (US)
  • Cryptographic key sovereignty SOV-320
    Key management with a non-European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-615
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 10, 2026
HeadquartersUS (US)Verified by hand
EU adequacy decisionOnly for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty modelVendor-hosted (non-EU)Verified by hand
Data hostingUSVerified by hand
Open-sourceNoVerified by hand
GDPR-compliantYesVendor-stated
CategoryMarketing
TypeProduct
Websitesemrush.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Semrush

The European alternatives to Semrush come from our knowledge base of over 6,200 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

Is Semrush one of many dependencies?

Score your whole stack in about three minutes. Free, no account needed.

Assess your stack →View a sample report (opens in a new tab)

Why digital sovereignty matters with Semrush

Semrush is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

Semrush hosts data outside the EU (US). Personal data therefore leaves the EU, which requires a transfer mechanism under the GDPR and pulls the data residency score down.

Semrush is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Semrush together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Semrush?

It depends on your use case. Strong EU alternatives to Semrush include AccuRanker, Actito and Acumbamail. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Semrush?

Our list of EU alternatives to Semrush is mostly commercial options. Browse the category on the map for open-source choices.

Is Semrush GDPR-compliant and where is the data hosted?

Semrush is headquartered in US and hosts data in US. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 10, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

See all →
Open in the alternatives dashboardMissing a vendor? Submit itAre you this vendor? You can also become a sponsor on the Marketing page — with no effect on your score
8 European alternatives to Semrush — GDPR-compliant & EU-hosted · EU Sovereignty Score