Self-hosted / open sourceMarketingHeadquarters: MY

Sendy: sovereignty score and 8 European alternatives

Sendy is a self-hosted application for email newsletters. You install it on your own web server (PHP with MySQL or MariaDB) and send campaigns through Amazon SES; according to the website it also works with SendGrid, Mailjet and Elastic Email. There is an optional AI assistant. The licence is a one-time purchase that covers one domain, with free updates within a major version. The vendor also offers an installation service.

Because you install Sendy yourself, your subscriber lists and campaign data sit in your own database, on the hosting you choose, for example in the EU. Sending goes through Amazon Web Services, a US provider, for which you set up IAM credentials and SES and SNS connections yourself. Whether that meets your requirements therefore depends on the sending provider you choose. The website does not say which company develops Sendy or where it is based. Sendy is commercial software, not open source.

See the 8 European alternatives ↓Assess your stack with Sendy pre-selected

Mastodon LinkedIn Bluesky X Email

Sovereignty score

65 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-250
Headquartered outside the EU (MY)
Data residency SOV-3100
EU-only hosting
Cryptographic key sovereignty SOV-380
Closed source, but self-hostable: encryption keys and runtime under your own control
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-655
Closed source, but self-hostable on your own infrastructure

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 9, 2026

Headquarters	MY (OTHER)Verified by hand
EU adequacy decision	No — no adequacy decisionVerified by hand
Data hosting	Self-hosted, e.g. in EU (your choice)Verified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Hosting signal	AKAMAI-LINODE-AP - Akamai Connected Cloud, SG (US)Technically measured
Category	Marketing
Type	Product
Website	sendy.co ↗

The hosting signal shows the network that serves the vendor's website, often a CDN, and not necessarily where the service or your data is hosted. How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Sendy

The European alternatives to Sendy come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

Is Sendy one of many dependencies?

Score your whole stack in about three minutes. Free, no account needed.

Assess your stack →View a sample report (opens in a new tab)

Why digital sovereignty matters with Sendy

Sendy is headquartered in MY, outside the EU. Contracts and data therefore also fall under non-European law. The GDPR applies through contractual terms, but in a conflict with local legislation you have less certainty than with a European vendor.

Sendy runs on infrastructure you choose and control yourself. You decide where the data lives, including fully within the EU if you want — this is not a fixed hosting choice made by the vendor.

Sendy is closed source, but you run the software yourself on your own infrastructure. The encryption keys and the runtime therefore stay under your own control, though you cannot audit or modify the source code. Ask about export options and open standards to limit software-level lock-in.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Sendy together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Sendy?

It depends on your use case. Strong EU alternatives to Sendy include Actito, Agillic and Brevo. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Sendy?

Our list of EU alternatives to Sendy is mostly commercial options. Browse the category on the map for open-source choices.

Is Sendy GDPR-compliant and where is the data hosted?

Sendy is headquartered in MY (OTHER) and hosts data in EU. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 9, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

See all →

Open in the alternatives dashboard Missing a vendor? Submit it Are you this vendor? You can also become a sponsor on the Marketing page — with no effect on your score