Shopware is an e-commerce platform for building and running online stores, aimed at larger brands and companies selling B2B and B2C. It includes a built-in CMS, SEO and analytics, a drag-and-drop layout editor, integrations with CRM, payment and shipping tools, and an AI assistant in the admin. Shopware 6 is built on Symfony and Vue.js, is API-first and can run headless. A free Community Edition is licensed under the MIT licence; paid plans are available as SaaS, PaaS or self-hosted.
Shopware was founded in Schöppingen, Germany, and is headquartered there. In 2022 it received an investment from PayPal and The Carlyle Group. By default Shopware is self-hosted on infrastructure you choose, so you decide where the data is stored. For the SaaS and PaaS offerings, the documentation reviewed names no hosting location; only the AI assistant's infrastructure is stated by Shopware to be in Europe. The source code is public and can be modified freely, which limits dependence on a single supplier.