Sinch is a cloud communications provider offering messaging, voice and email through APIs and ready-made applications. Its range includes the Conversation API for messaging channels, a Verification API, business phone numbers, voice services, and email products such as Mailgun and Mailjet. Businesses use it to send notifications and marketing messages, to verify users and to run customer conversations. Sinch is delivered as a hosted service, accessed through a dashboard and APIs.
Sinch AB is headquartered in Stockholm, Sweden, and is listed on Nasdaq Stockholm. The company has offices in Europe, the Americas and Asia-Pacific. According to the legal terms of the Conversation API, the services may be hosted in various locations; the customer chooses the hosting location at setup, through the Sinch Dashboard or the account manager, and a later change may involve additional fees. The platform is proprietary. A European organisation should therefore settle the hosting location in the contract and check, for each product it uses, where data is processed.