Smart Traffic is a feature of the Unbounce landing page platform. It uses machine learning to route each visitor to the landing page variant most likely to convert for visitors with similar attributes, such as device, location and browser, instead of splitting traffic evenly as in a classic A/B test. The feature is delivered as software as a service inside the Unbounce web application.
Unbounce is headquartered in Vancouver, Canada, and operates through Unbounce Marketing Solutions Inc. Crest Rock Partners, a private equity firm based in Denver in the United States, acquired a controlling stake in 2020, which can bring US jurisdiction into play. According to the privacy policy, lead data is hosted in a database in Frankfurt, Germany, while other personal data may be stored and processed in any country where Unbounce or its service providers operate, including the United States. Unbounce publishes a sub-processor list and names a data protection officer. European organisations should check which data besides leads is processed outside the EU.