Upfluence is an influencer marketing platform that brands and agencies use to find creators, run campaigns, track results and pay creators in one place. The software includes an AI co-pilot and offers an API for connecting to other tools. It is delivered as an online platform that customers use in a browser. The vendor says the software covers the full process, from finding creators to paying them.
The privacy policy names Upfluence Inc. as the controlling entity, a US company certified under the EU-US Data Privacy Framework. The website lists offices in New York, Los Angeles, Lyon and Mexico City. The policy states that third-party subprocessors, including hosting providers, may process data in the United States. European organisations should request the subprocessor list and a data processing agreement before use.