EU Sovereignty Score
EU-hosted, non-EU parentAnalyticsHeadquarters: DE

Adjust: sovereignty score and 8 European alternatives

Adjust is a mobile measurement and attribution platform. Advertisers and app developers use it to measure where installs and usage come from, and for analytics, incrementality measurement and fraud prevention. According to its website, measurement covers web, CTV, PC and console as well as mobile. Adjust is delivered as a cloud service, integrated through an SDK in the app.

Adjust GmbH is based in Berlin. Since the acquisition in 2021 it has been part of the US company AppLovin; the website calls Adjust an AppLovin company. The parent is therefore in the United States, which means CLOUD Act exposure. Adjust offers data residency as a separate option: a customer's data is then stored on dedicated servers in the chosen region, including the EEA and the United States, as well as Turkey and Saudi Arabia. The choice is made per app and cannot be changed afterwards. Adjust is not open source.

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Sovereignty score
59 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in the EU: European law applies
  • Data residency SOV-350
    Hosting inside and outside Europe (EU, US, OTHER)
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-645
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 10, 2026
Headquarters
DE (EU)Verified by hand
Ultimate parent company
USVerified by hand
Sovereignty model
Vendor-hosted (EU)Verified by hand
Data hosting
EU, US, OTHERVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
Analytics
Type
Product
Website
adjust.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Adjust

The European alternatives to Adjust come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

48 European Analytics vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Adjust

Adjust is headquartered in DE and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data. The ultimate owner is based in US. Foreign control undermines part of the certainty a European headquarters offers.

Adjust hosts data in EU, US, OTHER. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Adjust is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Adjust together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Adjust?

It depends on your use case. Strong EU alternatives to Adjust include Ackee, Alceris and Analyzati. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Adjust?

Yes. Open-source EU alternatives to Adjust include Ackee, Aptabase and Counter. These keep your data fully under your own control and let you self-host if you want to.

Is Adjust GDPR-compliant and where is the data hosted?

Adjust is headquartered in DE (EU) and hosts data in EU, US, OTHER. That makes Adjust an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 10, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Analytics

Analytics: Business intelligence, data visualisation, web analytics. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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8 European alternatives to Adjust — GDPR-compliant & EU-hosted · EU Sovereignty Score