etracker is a German web analytics provider, positioned as an alternative to Google Analytics. The platform covers dashboards and analysis for websites, online shops, UX (including scroll maps), marketing campaigns and apps, complemented by a Tag Manager, a Consent Manager, server-side tracking to advertising platforms and synchronisation with BI tools and data warehouses. According to the vendor, session tracking without cookies and without consent is possible; this is the vendor's own claim. Tracking can run through a subdomain of the customer. The services are offered only to businesses and delivered as SaaS.
According to etracker, data is processed exclusively on its own servers within the EU. Data centre, development and system administration are in Hamburg; the server housing is provided by IPHH Internet Port Hamburg GmbH, an ISO/IEC 27001-certified data centre. No open-source or self-hosted option is mentioned. For a European organisation, this means a German provider with processing inside the EU.