EU Sovereignty Score
EU sovereignAnalyticsHeadquarters: CH

Friendly Analytics: sovereignty score and 8 European alternatives

Friendly Analytics is a web analytics service built on Matomo, an open-source analytics platform. The vendor presents it as a Swiss alternative to Google Analytics for organisations that want to understand how visitors use their website and to improve marketing results. Friendly also offers a marketing automation product, Friendly Automate, built on Mautic. According to the vendor, its customers include corporations, public institutions, SMEs, NGOs and banks, and it provides enterprise terms such as a data processing agreement and an SLA. The service is delivered as a managed offering, hosted on private servers or on-premises.

Friendly LLC has its address in Hergiswil, Switzerland. According to the vendor, data stays in Switzerland, or in the EU on request, and the service complies with the Swiss data protection act (nFADP) and the GDPR. Switzerland is not an EU member but belongs to EFTA. Because the platform is based on open-source software, and the vendor states that there is no vendor lock-in, a European organisation keeps room to change provider later.

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Sovereignty score
92 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in Switzerland: Swiss law, recognised by the EU as adequate
  • Data residency SOV-390
    Hosting in the EU and Switzerland
  • Cryptographic key sovereignty SOV-390
    Self-hostable: encryption keys under your own control
  • Freedom from lock-in SOV-680
    Open source: low switching costs
  • Source & runtime sovereignty SOV-4 · SOV-6100
    Source code auditable, forkable and self-hostable

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 9, 2026
HeadquartersCH (EU)Verified by hand
Sovereignty modelVendor-hosted (EU)Verified by hand
Data hostingCH, EUVerified by hand
Open-sourceYesVerified by hand
GDPR-compliantYesVendor-stated
Hosting signalHOSTPOINT-AS - Hostpoint AG, CH (CH)Technically measured
CategoryAnalytics
TypeProduct
Websitefriendly.ch ↗

The hosting signal shows the network that serves the vendor's website, often a CDN, and not necessarily where the service or your data is hosted. How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Friendly Analytics

The European alternatives to Friendly Analytics come from our knowledge base of over 6,200 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

48 European Analytics vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Friendly Analytics

Friendly Analytics is headquartered in Switzerland and falls under Swiss law, including the revised Swiss data protection act. Switzerland is not an EU member, but the European Commission recognises its level of data protection as adequate. Its Swiss headquarters does not by itself bring it under US legislation such as the CLOUD Act.

Friendly Analytics hosts data in the EU and in Switzerland. Switzerland is covered by a European Commission adequacy decision, so personal data can go there without extra safeguards. If you require strictly EU hosting, check the data processing agreement for which data is stored in Switzerland.

Friendly Analytics is open source. You can audit the source code, self-host the software and keep the encryption keys under your own control. Switching is easier because data and software are not tied to a single party.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Friendly Analytics together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Friendly Analytics?

It depends on your use case. Strong EU alternatives to Friendly Analytics include Ackee, Adjust and Alceris. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Friendly Analytics?

Yes. Open-source EU alternatives to Friendly Analytics include Ackee, Aptabase and Counter. These keep your data fully under your own control and let you self-host if you want to.

Is Friendly Analytics GDPR-compliant and where is the data hosted?

Friendly Analytics is headquartered in CH (EFTA) and hosts data in CH, EU. It is also open-source, so you can self-host it. That makes Friendly Analytics an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 9, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Analytics

Analytics: Business intelligence, data visualisation, web analytics. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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8 European alternatives to Friendly Analytics — GDPR-compliant & EU-hosted · EU Sovereignty Score