Eulerian is a French marketing platform that combines measurement, attribution and activation. It collects data server-side and without cookies, offers real-time reporting, customer-journey analysis and heatmaps, multi-touch attribution models and marketing mix modelling, and can push audience segments to advertising platforms through connectors. The vendor also provides an AI assistant for natural-language questions and an MCP connection that gives AI assistants access to the data. The platform is delivered as an online service, with additional private and public cloud options.
Eulerian is developed by Eulerian Technologies SAS in Paris. The vendor states that the technology is made and hosted in France, that the company is fully independent and that no non-European providers are involved in its value chain; the website does not name the locations of the cloud options. GDPR compliance and a CNIL exemption are likewise the vendor's own statements. For a European organisation, this means a European provider with no known foreign parent company and data processing in France.