Buffer is a social media management tool for small businesses, creators and marketing teams. Users plan, schedule and publish posts across several social networks, review engagement and analytics, and collaborate on content. The offer also includes a link-in-bio page builder, an AI assistant and a programming interface. The service is delivered as a hosted web application and is not open-source software.
Buffer, Inc. is based in San Francisco, California, and its privacy policy states that the company is located in the United States. Personal data is stored with cloud providers in the United States, and some sub-processors are located in the United Kingdom, Germany, Australia and India. Transfers from the EEA rely on the EU-U.S. Data Privacy Framework and on standard contractual clauses. For a European organisation, the US base and US hosting mean that the data falls under US law and may be accessible to US authorities. A data processing agreement is available to business customers.