commercetools is an enterprise commerce platform that follows a headless, API-first approach. It provides building blocks such as product catalogue, cart and order management, inventory, promotions, pricing, and search and product discovery, which companies assemble into B2C, B2B or hybrid commerce. Channels include web storefronts and apps, in-store point of sale, and conversational or AI-agent-driven commerce. The platform is delivered as a cloud service and is described by the vendor as cloud-native.
commercetools GmbH is headquartered in Munich, Germany. The company was acquired by REWE Digital in 2014; since 2019 REWE Group and investors including Insight Partners and Accel have held stakes. The API is offered in separate, isolated regions, and according to the developer documentation no data is transferred between them. Regions in Europe run on Google Cloud in Belgium and on AWS in Frankfurt; further regions exist in North America and Australia, and accounts are tied to one region. European organisations can therefore choose a European region, but should note that the cloud infrastructure comes from US providers.