Crystallize is a headless commerce and product information management (PIM) platform. It combines products, content, media and commerce functions in one system, and product data is served through GraphQL interfaces backed by a global content delivery network. Development teams use it to build online shops and commerce front ends. The company also describes subscriptions and AI-driven commerce as part of its offering. Customers access it through programming interfaces.
Crystallize AS is based in Skien, Norway, and is part of New Normal Group, a Norwegian technology group that invests in and owns several software companies. The group does not describe its ownership structure on its website. Norway is a member of the European Economic Area, so the company's processing of personal data is subject to the GDPR. The public pages do not state where customer data is stored, and the company does not claim an open-source licence. A European organisation should ask for the hosting regions and the data-processing agreement before it adopts the platform.