Drip is a software-as-a-service platform for email marketing and marketing automation aimed at ecommerce businesses. It presents itself as an ecommerce CRM that helps merchants build customer relationships at scale, and it connects to other tools through integrations and an API; Kajabi, for example, can send form sign-ups to a Drip account using an API key. Drip is used through a web account.
Drip is operated by Drip Global, Inc. in the United States. The company states that it commits to the EU-U.S. Data Privacy Framework and its UK and Swiss extensions, and that it is subject to enforcement by the US Federal Trade Commission. Drip was acquired in 2016 by Leadpages, then based in Minneapolis, which now belongs to the Redbrick family of brands. The vendor does not publish a storage region, so US processing should be assumed unless Drip confirms otherwise. The product is proprietary. A European organisation should request the sub-processor list and data-processing terms and assess its exposure to US law before placing subscriber data in it.