Emplifi is a platform for managing social media across marketing, commerce and customer care. Marketing teams use it to publish, schedule and analyse content. Customer care features bring messages, comments and reviews into one inbox. It is a vendor-operated service, not open-source software. The company states that it holds SOC 2 Type II and ISO 27001:2022 attestations and offers data residency controls.
Emplifi Inc. is a US company with its registered office in Columbus, Ohio. Its privacy policy states that the company is headquartered in the United States and that its EU operations are mainly located in the Czech Republic. The policy names Emplifi as data controller for website information under the GDPR and says information may be transferred to the United States or other jurisdictions where Emplifi operates. It does not state where customer data is hosted. For a European organisation, a US headquarters means that US legal obligations may apply to the company's data. Customers with strict residency requirements should ask the vendor for hosting locations in writing.