FactFinder is a product discovery platform for e-commerce. It combines AI-driven search that copes with product codes, descriptions and typos, category navigation and filters, personalisation, product recommendations and merchandising. Teams can adjust rankings, pin products and run campaigns from a control interface, while the AI keeps learning from shopper behaviour. The vendor aims it at e-commerce teams, particularly in European B2B and complex retail, and offers a specialist practice that helps configure and tune the setup. Integration runs through APIs, platform connectors and web components.
FactFinder is operated by Omikron Data Quality GmbH, whose imprint gives its address as Pforzheim, Germany. The vendor states that FactFinder is hosted in the EU. It also notes that some features use external AI model providers and that a list of sub-processors is available on request. The sources reviewed do not name a foreign parent company. For a European organisation, the sub-processor list is the document to check, in particular for the AI features.