Gravity Forms is a commercial form builder that works as a plugin for WordPress. It is used to build forms on a website and can be extended with add-ons. The plugin is installed on the customer's own WordPress site, and licences are sold annually per site. The product is therefore software that runs on the customer's systems rather than a vendor-hosted service, although licence and account services are provided online.
The plugin is developed by Rocketgenius, Inc., based in Virginia Beach, Virginia, in the United States. According to the vendor, form entries are stored in the customer's own WordPress database on the customer's hosting provider, and Rocketgenius does not host, transmit or access that entry data. Processing therefore stays with the customer's own hosting, whose location the customer chooses. Where licence and account data are hosted is not stated. The software is not presented as open source.