Magicline is management software for gyms and fitness studios, offered as a platform for membership management, contributions, shift planning and class scheduling. The package includes a trainer app, a member app, analytics, a contribution collection module and a marketplace of partner integrations such as fitness equipment and access systems. It is aimed at single studios and at chains with several locations. Apps are available for trainers and members.
Magicline is a product brand of Sport Alliance GmbH, which the website's footer names as the legal entity. The company is headquartered in Hamburg, according to its own press release. The website does not name an owner or parent company. The hosting location of customer data is not stated on the public website, and no open-source or self-hosting option is mentioned. For a European sports organisation, this is a German provider under the GDPR, and the choice of hosting region and processing agreement deserve attention in the contract.