aleno is a cloud-based platform for restaurant reservations, guest management (CRM) and revenue optimisation. It is aimed at single restaurants and at multi-brand hospitality groups. The platform covers online bookings, table assignment, guest profiles with visit history and preferences, and measures against no-shows. According to the company, marketing and analytics functions belong to the same platform. The service is web-based, so users need only an internet connection and a device.
aleno AG is based in Zürich, Switzerland. The company states that it handles guest data in a GDPR-compliant way, but its website does not say where that data is hosted. Switzerland is outside the EU. A European business using the platform should therefore have the hosting location and the processing terms confirmed in writing. The website links to a privacy policy for the software and to a data processing agreement.