Bokadirekt is a Swedish online booking service for appointments with beauty and health providers, such as hairdressers, massage practices, nail, lash and brow studios, skincare and health services. Customers can search for and book appointments online with the providers on the platform. The website describes its offer as everything in beauty and health.
The operating company is Bokadirekt i Stockholm AB, a Swedish limited company registered in 1999 with its seat in Stockholm, according to company register data on allabolag.se. Its stated purpose is internet-based appointment booking. The register names Bokadirekt Group AB as the parent company, but the owners of that group and their country could not be confirmed. The pages consulted do not state where data is hosted or refer to the GDPR. A European organisation should check the processing terms, the hosting location and the ownership chain before using the service.