Mux is a video API for developers. It handles on-demand and live video streaming, encoding, embeddable players for web and mobile, and engagement analytics, and it offers AI-based workflows such as captions, moderation and chaptering as beta features. Developers integrate it through a cloud API, webhooks, a dashboard and SDKs for common programming languages. It is aimed at product teams that build video into their applications and platforms.
Mux, Inc. is based in San Francisco, California. Its privacy page states that personal data is transferred to and processed in the United States. Sub-processors are located outside the EEA, Switzerland and the UK, and no EU data residency option is described. The company is venture-backed, and no parent company is named. Mux refers to the GDPR and a Data Processing Addendum, and relies on the EU-US Data Privacy Framework. A European organisation should weigh US jurisdiction over its video and viewing data and check the contractual terms before choosing the service.