Qualifio is a SaaS platform for interactive marketing campaigns that collect data through quizzes, polls, games and other interactive formats. Brands use it to set up campaigns without coding and to manage the data they collect. The company is registered in Belgium: according to its privacy policy, Qualifio SA has its registered office in Louvain-la-Neuve. The website describes it as a Belgian start-up that began in 2011.
The website lists the product as one of several products of the Ibexa group, which also includes Actito and Cohesivo. The company states that the platform is GDPR compliant. Hosting locations and infrastructure providers are not stated on the pages reviewed; HubSpot is named as the email service provider. For a European organisation the company is established in the EU, but the hosting arrangements and the group ownership should be confirmed in the data processing agreement before personal data is collected.