SalesViewer is a German tool that identifies anonymous website visitors and delivers the information to B2B sales teams. It is offered as an online application with web login, mobile apps and a short installation on the website. The product is aimed at sales and marketing teams that want to follow up on visits to their own site.
SalesViewer GmbH has its head office in Bochum, Germany, and is entered in the local commercial register there. The company is therefore subject to German and EU law, and no non-European parent company was identified in the sources reviewed. The homepage claims full GDPR compliance, but hosting locations and processing terms are not stated on the pages reviewed. Because the tool processes data about website visitors, European organisations should confirm the legal basis for identifying visitors and request a data processing agreement before deployment.