Shopgate is a German provider of shopping apps and omnichannel features for retailers. Its app offering covers app design, marketing and a developer SDK. Its omnichannel features include click and reserve, ship-from-store, return-in-store and clienteling. According to its privacy page, Shopgate processes merchants' end-customer data as a processor within the meaning of Article 28 GDPR.
Shopgate GmbH is based in Butzbach, Hesse, so German and EU data protection law applies. The privacy page states that its CRM provider HubSpot stores its databases on servers in Germany and commits to no transfers outside the EU; a data processing agreement is in place with HubSpot. Google Analytics transfers data to servers in the United States under standard contractual clauses. The hosting provider and data centre for Shopgate's own platform are not named, and the company's ownership is not stated on its website. For European retailers, the contract terms and hosting commitments are therefore the main points.