Socialinsider is an online platform for social media analytics and competitor analysis, according to its homepage. Companies use such tools to track the performance of their own social media accounts and to compare them with those of competitors. The service is delivered as a web-based application, and account and analytics data are processed on the provider's cloud infrastructure.
The provider is Company Code Path S.R.L., headquartered in Bucharest, Romania, so the company is established in the EU. Its privacy policy names Hetzner in Germany for storage and retrieval and Amazon Web Services EMEA for backups. Certain functions, such as e-mail delivery, customer communication, logging and payments, transmit data to the United States, with recipients such as Twilio, Intercom and Sentry. The policy refers to the GDPR and to a data processing agreement. A European organisation should review those transfers and the agreement before use.